Transitional Resources - Logo Design
Employer: Transitional Resources
skillset: graphic design, illustrator, photoshop
Description: Transitional Resources was looking to rebrand their non-profit organization. They wanted the new logo to reflect their motto of "Hope, Opportunity, Recovery" rather than their existing logo that was blue, cold, and felt too "corporate". I took into consideration their mission and purpose, which is to assist those with extreme mental disabilites and to help them grow to become more self-sufficient. Rather than portray them with a house, which was too cliché, I chose the concept of growth, therefore, their logo depicts a series of growing leaves. Regarding the color choice, it was important to move away from the original "corporate blue" and towards a friendlier and warmer color palette of neutral green and deep mahogany.
The logo may be found on their website, which I also assisted in designing and developing, but also on all of their collateral such as letterhead, annual reports, charity events, and fundraising material.